Microcopy – Small and Mighty
Microcopy isn’t small unreadable text hidden somewhere in the footer of your site. Microcopy is the tiny, important little bits of text (often shorter than a sentence) located on web applications and many websites. It’s a short sentence, a phrase, a single word. It is small copy with big impact.
These little bits of text can help clarify and explain exactly what is going on to someone when performing (or considering) a task on your website. You’ll find some examples of microcopy below…



Other Examples
- When signing up for a newsletter, say “this low-volume newsletter”
- When people add their emails, say “we hate spam as much as you do”
- When subscribing for something free, say “you can always unsubscribe at any time”
- When selling an paid-for web application, be sure to let people know if you have a free trial.
- When storing customer’s information, say “You can export your information at any time”
- If offering optional account creation, say “If you create an account, you’ll be able to track your package”
All of these examples of microcopy above share one thing in common: they help to alleviate concerns of would-be customers by speaking directly to their thoughts. That’s why this copy can be so SMALL AND MIGHTY!