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What is AODA Compliance? How Will it Impact My Website?

The goal of the Accessibility for Ontarians with Disabilities Act (AODA) is remove barriers for activities and opportunities for disabled individuals by 2025, including the use of the Internet. The deadline for businesses in the private sector to be compliant was January 1, 2012.

To find out if you have to do to comply with Ontario’s accessibility law visit the government’s AODA Compliance Wizard.

Having a website that is compliant with the Accessibility for Ontarians with Disabilities Act is mandatory for most businesses in Ontario and non-compliance can result in fines of $50,000 per day for Directors and Officers and fines of up to $100,000 per day for the corporation. AODA compliance can also help you better serve Ontarians with a disability and reflects positively on your business.

How Does AODA Affect Your Website?

The Web Content and Accessibility Guideline (or WCAG) outlines the ways in which your website must comply and better serve Ontarians with disabilities. Here is a brief summary: Continue reading What is AODA Compliance? How Will it Impact My Website?

Microcopy – Small and Mighty

Microcopy isn’t small unreadable text hidden somewhere in the footer of your site. Microcopy is the tiny, important little bits of text (often shorter than a sentence) located on web applications and many websites. It’s a short sentence, a phrase, a single word. It is small copy with big impact.

These little bits of text can help clarify and explain exactly what is going on to someone when performing (or considering) a task on your website. You’ll find some examples of microcopy below…

Why do I want to sign-up? uses two sentences to tell us how great their site is and why we should sign-up.
Should I enter my email? asks new members to provide their email account, but they make sure to let visitors know that the email will not be publicly displayed but can be used to search for them by people who know them.
Will they actually email me or should I just call? This simple blurb at the top of the contact form on gives visitors the expectation that someone might actually get back to them in a timely fashion.

Continue reading Microcopy – Small and Mighty