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Are You Ready for WordPress 3.2?

WordPress 3.2 was released yesterday and the minimum technical requirements have changed for your website back-end (PHP and MySQL) and your web browser (no more old, out-of-date browsers like Internet Explorer 6). Continue reading Are You Ready for WordPress 3.2?

5 Things to Consider Before Starting a Company Blog

Blogging is not for every business, but I’ve outlined 5 tips for your company to consider before starting your company blog.

1. Write blog posts, not ads.

A blog is not another marketing tool for you to advertise and self-promote. Blogs readers are usually looking to read about your experiences and insights, or even engage you in conversation – they generally tune out advertising. The most successful corporate blogs consistently provide valuable content to readers, not just information about current promotions. Before you start blogging, see what successful bloggers in your industry are doing right and then decide how you want to share your stories with readers.

2. Identify the best person to write your blog.

Deciding who should be the main author of your company’s blog does not have to be a major hurdle. If you sell a complex product or service where customers need guidance from an expert, try to find a way for one of your experts to do the writing. If your offering is simple, choose a blogger with personality and the ability to write in a conversational style, often. Sometimes the best person to write the blog is just someone in your company who’s passionate about social media.
Continue reading 5 Things to Consider Before Starting a Company Blog